Chinese smartphones are eye-catching in 2016. Although the statistics are different, Huawei, OPPO and vivo are basically in the top three, accounting for nearly half of the domestic market. The industry believes that the demand for smartphone purchase and use has changed due to the impact of consumer upgrades due to rising disposable income, and manufacturers have made a series of adjustments to cater to consumers. It is expected that the capacity of China's smartphone market will maintain steady growth in 2017 and competition will further intensify. According to a report released by international data company IDC, China's smartphone market shipments increased by 8.7% year-on-year in 2016, much higher than the 1.6% annual growth in 2015. The fourth quarter shipments increased by 18.7% year-on-year, showing rapid growth. situation. The number one OPPO shipments in 2016 reached 78.4 million units, an increase of 122.2% year-on-year, and the market share reached 16.8%, much higher than the 8.2% in 2015. The annual shipments of Huawei and vivo were 76.6 million units and 69.20 million units, up 21.8% and 96.9% year-on-year. Compared with the growth of local brands, Apple's shipments reached 44.9 million units, down 23.2% year-on-year, with a market share of 9.6%, which is 4% lower than the 13.6% in 2015, ranking fourth. The reporter found that Apple’s first-quarter results for the fiscal year ending December 31, 2016 showed that revenue in Greater China fell by 12% year-on-year, although it was narrower than the previous year’s revenue drop of 30%. It is in a declining stage, and there is a significant gap compared to the year-on-year growth of 14% in the first quarter of fiscal 2016. Another statistic also shows that Chinese smartphones are “running fastâ€. According to the report of Gartner Consulting, the global market share of Huawei smartphones in 2016 was 8.9%, which was 7.3% in 2015; Samsung’s market share fell by two percentage points to 20.5%, Apple’s market The share fell from 15.9% to 14.4%. In addition, some domestic mobile phone brands are “outside the flower wall in the wallâ€. With a market share of more than 40% in six major African countries, TECNO has become the top three mobile phone brands in Africa. Because smartphones provide multi-scene and diversified services, such as map navigation, mobile payment, shopping, games, video, etc., the user's replacement of high-performance fashion phones has been accelerated. According to a survey conducted by the "Digital 100" market research company, over 40% of users will replace a mobile phone every one to two years. The data of the Ministry of Commerce also showed that in the 2017 Spring Festival Golden Week, digital products such as smartphones and tablet computers became the new favorite of new products. The sales of Zhengzhou Dashang New Mart and Luoyang Wangfujing communications products increased by 66.7% and 15.9% respectively. In order to cater to the development trend of the mobile phone consumer market, Chinese smartphone manufacturers have adjusted their branding, product design and business model, and achieved breakthroughs in market share. Chinese smartphone manufacturers, represented by OPPO and vivo, have captured young consumers, especially those who are pursuing fashion, through the advertising of celebrity endorsements and entertainment programs, and offline retailing in third-tier to sixth-tier cities. The layout makes the user impressed with his brand. The global brand, which is well-known by Huawei, has won the recognition of the first-line to third-line users by virtue of its product configuration, functional design and product experience. Fu Liang, an independent IT and telecom analyst, believes that looking back at the end of 2015 to the end of 2016, the success of OPPO and vivo is to seize the enthusiasm for domestic users to upgrade their consumption. In addition, brand positioning, promotion, supply chain control, manufacturing process management also has a small contribution. IDD China Research Manager Jin Di said: "The reason for the success of domestic mobile phone manufacturers is that they are willing to share their business profits with channel partners, and achieving a win-win situation is the basis for maintaining long-term cooperation and development." The market predicts that China's smartphone market shipments in 2017 will be higher than the same period in 2016. Although the growth rate is decreasing, users still have the demand to replace mobile phones, especially mobile phone users from four to six lines. At the same time, the competition of Chinese smartphone manufacturers will lead to changes in the market structure. Recently, the price increase of domestic mobile phones has been heatedly debated by the market. Fu Liang believes that it cannot be simply attributed to the rising cost of components. It is necessary to analyze from multiple angles. One of the important factors is that smartphones are shifting towards quality. As the domestic 4G network matures, the experience becomes more important. The chip is faster, the memory is higher, the screen is bigger, and the photo music is more powerful. It has become an important factor for consumers to refer to when changing mobile phones. China has the world's largest 4G network. At the end of 2016, 4G users reached 770 million, accounting for more than 58% of mobile phones. Zhang Feng, spokesperson and chief engineer of the Ministry of Industry and Information Technology, said that China started the 5G technology R&D experiment at the beginning of last year and has entered the second stage to jointly promote the maturity of the 5G industry chain. "Many people are worried that because of the price increase of components, mobile phone brands will take the opportunity to raise prices. In fact, mobile phone competition has been completely marketized. If you want to make more profit, you have to look at the brand premium," commented Wang Yanhui, secretary general of the Mobile China Alliance. Ms. Zheng, who is planning to change her mobile phone, said: "It used to be that the pursuit of Apple's mobile phone is a thousand yuan machine. It is more extreme. Now, there are many options for local brands in the middle and high-end models in the past two years, so the price is considered secondly. Many places will pay attention to the brand and function of mobile phones." Shenzhen Yidashun Technology Co., Ltd. , https://www.ydsadapter.com